July 2008

The virtual online library of Cornell University has some rich content on its site, displayed using Quicktime 7. There is a huge library of animal videos and sounds for users to browse through. The media was integrated into the site using LiveStage professional.

I live the look and feel Quiktime provided for this site, although the load time on some of the videos were slow. The site makes up for this by providing different file sizes to go with the users internet speeds. The embedded videos make for a smooth looking gallery, and I think fits the site well.

I do wish the audio and video players were embedded onto the actual gallery page and not on their own pages, especially the audio clips, they just seem so naked on their own in new tabs.


The chapters we read in the Media Economics book were interesting and very relevant to the current book we are reading, as well as the one we finished, The Long Tail.  Chapter 10 of Media Economics dealt with the subject of advertising.  It is quite easy to apply the concept described int the long to tail to not only the market, but advertising as well.  This chapter was important to me because of my duties at work often have me placing advertisements on various websites.  After reading this chapter it had me thinking back to rationale of supporting things far down the Tail.

11.2 described the advertising market and gave examples of what percentage certain markets made up of the advertising industry.  Media made up a very low percent of this industry, making it part of the long tail.  But just like sales garnered from other markets tails, media advertising is still very important, why else would it continue to flourish.  Looking at the media advertising market ( a Tail within a Tail) one can see  that internet advertising makes up 2 percent of the US advertising market and brought in 4.8 Billion dollars.  This pales in comparison to other media advertising, making it far down the Tail of media advertising.  Is it all worth it?  I asked myself “when was the last time you saw a web ad and actually were swayed on making a purchase, and can I even remember what the ad was?”  The answer is no, so I can only hope the customers viewing the ads I put up for my customer are not as quick to skim past ads on websites as I am.




This is a French site that describes itself as a “streaming media art environment”. Several projects are displayed by artist from all over the world, including a project called “QuickTime as an artistic medium”.

I like the projects displayed, and the concept of a “global museum”, although I do with there was more embedded art onto the actual page, too many open in pop up windows.

The guest speaker had some great things to show us on the power of networks. The example of all the people online searching for the plane crash was intriguing, especially when it was told that they in fact found a plane crash from several years ago. Unexpected results often come with many of the innovative digital projects that arise on the web.

The other big topic in class was should information be free. A point was made that anything you ever do digitally will be available to anyone. If it makes it to the web, eventually anyone who wants it, will get it. As someone who creates original digital content in the form of animation and design, I guess I need to come to grips with this. Its not that hard to believe. This is why its important to watermark your work, if this is something that bothers you.

A cool streaming media use is streaming audio.  With an embedded flash player, a site can have audio files streaming over the web for visitors to listen to.  Usually the option of pause, replay, and volume control are on the player.

A site that i visited recently was the Housecore Records site, which had such a player on it.  The player played only one track, a single from the Arson Anthem record which at the time, was un-released.  The track was good quality and represented the band well, and got a lot of excitement going for the album.  I liked the track and bought the record as soon as it came out, almost solely on the fact that I had heard that track streaming on the website.


This was a great class meeting, both because of the guest speaker and the discussion at the end.  I really like the ideas my group threw out there, really was a good pool of info.  The age difference in my group also made it diverse and insightful.  It is always good to have as many points of view as possible when analyzing these subjects.  In the topic of “Who is a producer” I think we pretty much nailed it what we can realistically call a content creator and who is a contributor, and then who simply is just reading/viewing content.  It is like 3 tiers of digital media content on the web: creators, contributors, lurkers.

Now its on to the next book, which will hopefully be as good a read as the Long Tail turned out to be.  Im interested to delve into this text, as well as the continuing insight provided by my classmates.

The last point from the previous class was the guest speaker, he had asked how many of us were blogging.  It really made me think just how long I have been running a blog, its pretty neat when I think about it.  Blogs are fun and digital works of art when they have a healthy amount of readers and contributions.

1.  How has reading the Long Tail affected your views on marketing?

2.  Where do you predict the market for digital content (music and Tv/movies, software. ect.) is headed?

3.  How has “free” affected the market the most?

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